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Hair Clay
  • Hair Clay
  • Hair Clay
  • Hair Clay
  • Hair Clay
  • Hair Clay
  • Hair Clay
  • Hair Clay
  • Hair Clay
  • Hair Clay
  • Hair Clay
  • Hair Clay
  • Hair Clay
  • Hair Clay
  • Hair Clay
Hair Clay
★ ★ ★ ★ ☆ 146

Hair Clay

€26,95

WHY HAIR CLAY?
Hair Clay is a versatile, natural styling product designed to add texture, volume, and a matte finish while improving the health of your hair and scalp. Unlike heavy waxes or synthetic gels, natural hair clays—such as bentonite, kaolin, or rhassoul—are rich in essential minerals like magnesium, calcium, and potassium. These minerals detoxify the scalp, absorb excess oil, and gently remove buildup without drying out your hair. Hair clay also increases thickness and fullness, enhances curl definition, controls frizz, and promotes shine. Its conditioning properties nourish and soften hair, making it ideal for fine, oily, curly, or dry hair types and suitable for sensitive scalps.

HOW TO USE
Take a small amount of clay and warm it between your palms. Apply evenly to dry or damp hair, focusing on the roots for volume or throughout the hair for texture and hold. Style as desired with your fingers or a comb. Clay can be restyled during the day and washes out easily with shampoo.

INGREDIENTS
Common natural hair clay ingredients include bentonite clay, kaolin clay, rhassoul clay, beeswax, shea butter, jojoba oil, and essential oils. These ingredients provide hold, texture, nourishment, and scalp care, all without silicones, parabens, or synthetic fragrances.

Non-Toxic, Endocrine Safe Formulas

100% Paraben, Sulfate, Phthalate Free

1,000,000+ Men have already switched to BASED.

Because confidence shouldn't come at the cost of your health.

✓ Instant Texture & Volume

✓ Hydrates & Nourishes

✓ Premium Non-Toxic. Ingredients

✓ Zero Endocrine Disruptors

SHOP NOW
Why choose ? Others
No Parabens ✔ ✘
No Sulfates ✔ ✘
No Phthalates ✔ ✘
Full Ingredient Transparency ✔ ✘
No Endocrine Disruptors ✔ ✘
Made in the USA ✔ ✘

BEST SELLERS

Texture Powder

€21,95
€21,95
★ ★ ★ ★ ☆ 122

1,000,000+ MEN HAVE SWITCHED TO BASED

Excellent

4.7

/ 5

based on 1 067 reviews

BASED REVIVED MY HAIR

"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."

Alim

THE BEST I HAVE EVER USED

"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."

Manuel

MY HAIR HAS NEVER FELT HEALTHIER

"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."

Elijah Forcier

WOW

Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves.

Ben

BASED REVIVED MY HAIR

"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."

Alim

THE BEST I HAVE EVER USED

"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."

Manuel

MY HAIR HAS NEVER FELT HEALTHIER

"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."

Elijah Forcier

WOW

Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves.

Ben

BASED REVIVED MY HAIR

"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."

Alim

THE BEST I HAVE EVER USED

"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."

Manuel

MY HAIR HAS NEVER FELT HEALTHIER

"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."

Elijah Forcier

WOW

Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves.

Ben

BASED REVIVED MY HAIR

"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."

Alim

THE BEST I HAVE EVER USED

"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."

Manuel

MY HAIR HAS NEVER FELT HEALTHIER

"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."

Elijah Forcier

WOW

Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves.

Ben

BASED REVIVED MY HAIR

"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."

Alim

THE BEST I HAVE EVER USED

"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."

Manuel

MY HAIR HAS NEVER FELT HEALTHIER

"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."

Elijah Forcier

WOW

Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves.

Ben

BASED REVIVED MY HAIR

"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."

Alim

THE BEST I HAVE EVER USED

"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."

Manuel

MY HAIR HAS NEVER FELT HEALTHIER

"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."

Elijah Forcier

WOW

Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves.

Ben