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Shampoo
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Shampoo
★ ★ ★ ★ ☆ 170

Shampoo

€52,95

WHY NATURAL SHAMPOO?
Natural shampoo is formulated with gentle, plant-based ingredients that nourish your hair and scalp without the harsh effects of synthetic chemicals like sulfates, parabens, and silicones. These shampoos help preserve your scalp’s natural oils, preventing dryness and irritation while strengthening hair fibers. Ingredients such as aloe vera, jojoba oil, argan oil, and silk proteins provide deep hydration, improve hair elasticity, and promote a healthy scalp environment. Using natural shampoo results in softer, shinier, more resilient hair while being environmentally friendly through biodegradable formulas and eco-conscious packaging.

HOW TO USE
Apply a small amount of shampoo to wet hair. Gently massage into scalp and hair, working up a rich lather. Rinse thoroughly with warm water. Repeat if needed. Use regularly for best results.

INGREDIENTS
Common ingredients in natural shampoos include aloe vera, coconut oil, jojoba oil, shea butter, argan oil, silk proteins, and plant extracts—all chosen for their moisturizing, strengthening, and soothing properties. Natural shampoos avoid harsh detergents and chemicals, making them suitable for all hair types, including sensitive scalps.

This makes natural shampoo a nourishing, gentle, and eco-friendly choice for hair care.

Non-Toxic, Endocrine Safe Formulas

100% Paraben, Sulfate, Phthalate Free

1,000,000+ Men have already switched to BASED.

Because confidence shouldn't come at the cost of your health.

✓ Instant Texture & Volume

✓ Hydrates & Nourishes

✓ Premium Non-Toxic. Ingredients

✓ Zero Endocrine Disruptors

SHOP NOW
Why choose ? Others
No Parabens ✔ ✘
No Sulfates ✔ ✘
No Phthalates ✔ ✘
Full Ingredient Transparency ✔ ✘
No Endocrine Disruptors ✔ ✘
Made in the USA ✔ ✘

BEST SELLERS

Texture Powder

€21,95
€21,95
★ ★ ★ ★ ☆ 122

1,000,000+ MEN HAVE SWITCHED TO BASED

Excellent

4.7

/ 5

based on 1 067 reviews

BASED REVIVED MY HAIR

"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."

Alim

THE BEST I HAVE EVER USED

"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."

Manuel

MY HAIR HAS NEVER FELT HEALTHIER

"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."

Elijah Forcier

WOW

Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves.

Ben

BASED REVIVED MY HAIR

"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."

Alim

THE BEST I HAVE EVER USED

"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."

Manuel

MY HAIR HAS NEVER FELT HEALTHIER

"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."

Elijah Forcier

WOW

Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves.

Ben

BASED REVIVED MY HAIR

"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."

Alim

THE BEST I HAVE EVER USED

"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."

Manuel

MY HAIR HAS NEVER FELT HEALTHIER

"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."

Elijah Forcier

WOW

Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves.

Ben

BASED REVIVED MY HAIR

"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."

Alim

THE BEST I HAVE EVER USED

"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."

Manuel

MY HAIR HAS NEVER FELT HEALTHIER

"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."

Elijah Forcier

WOW

Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves.

Ben

BASED REVIVED MY HAIR

"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."

Alim

THE BEST I HAVE EVER USED

"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."

Manuel

MY HAIR HAS NEVER FELT HEALTHIER

"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."

Elijah Forcier

WOW

Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves.

Ben

BASED REVIVED MY HAIR

"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."

Alim

THE BEST I HAVE EVER USED

"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."

Manuel

MY HAIR HAS NEVER FELT HEALTHIER

"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."

Elijah Forcier

WOW

Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves.

Ben