THE BASED SUMMER SALE IS HERE
BUY TWO, GET ONE
FOR FREE
Limited-Time Offer
Mix & Match Any Products
FREE Shipping $30+
Limited-Time Offer
Mix & Match Any Products
FREE Shipping $30+
WHY TEXTURE & HOLD DUO?
The Texture & Hold Duo is a versatile styling set created to enhance hair’s natural texture, boost volume, and deliver a strong, flexible hold with a matte finish. This duo is perfect for those seeking effortless, piece-y, voluminous looks—whether you prefer tousled, messy styles or more defined, structured finishes. It typically features:
A lightweight texture tonic or spray for instant lift and movement.
A firm-hold clay or paste for definition, structure, and all-day control.
BENEFITS
Adds volume, body, and texture without weighing hair down.
Provides strong, flexible hold with a natural, matte finish that isn’t greasy or sticky.
Lightweight and residue-free—great for all hair types, including fine and thick hair.
Suitable for both casual and polished hairstyles.
CONTENTS & KEY INGREDIENTS
Texture Tonic/Spray: Contains water, plant oils (such as Kahai oil), and lightweight hydrators for body and fullness.
Texture Clay: Blends kaolin and bentonite clays for structure, beeswax for pliable hold, and nourishing botanical extracts.
Both products avoid parabens and harsh chemicals and are often cruelty-free.
HOW TO USE
Apply the texture tonic to clean, damp or dry hair, focusing on roots for added lift.
Work a small amount of clay/paste between palms and distribute through hair, shaping and defining as desired.
Layer both products for maximum texture, hold, and a lasting matte effect.
The Texture & Hold Duo is your go-to solution for creating modern, natural-looking texture with dependable hold and a touchable finish—no flat, lifeless, or heavy hair.
Non-Toxic, Endocrine Safe Formulas
100% Paraben, Sulfate, Phthalate Free
1,000,000+ Men have already switched to BASED.
Because confidence shouldn't come at the cost of your health.
✓ Instant Texture & Volume
✓ Hydrates & Nourishes
✓ Premium Non-Toxic. Ingredients
✓ Zero Endocrine Disruptors
Why choose BASED? | BASED | Others |
---|---|---|
No Parabens | ✔ | ✘ |
No Sulfates | ✔ | ✘ |
No Phthalates | ✔ | ✘ |
Full Ingredient Transparency | ✔ | ✘ |
No Endocrine Disruptors | ✔ | ✘ |
Made in the USA | ✔ | ✘ |
Excellent
4.7/ 5
based on 1 067 reviews
BASED REVIVED MY HAIR
"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."
Alim
THE BEST I HAVE EVER USED
"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."
Manuel
MY HAIR HAS NEVER FELT HEALTHIER
"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."
Elijah Forcier
WOW
Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves.
Ben
BASED REVIVED MY HAIR
"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."
Alim
THE BEST I HAVE EVER USED
"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."
Manuel
MY HAIR HAS NEVER FELT HEALTHIER
"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."
Elijah Forcier
WOW
Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves.
Ben
BASED REVIVED MY HAIR
"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."
Alim
THE BEST I HAVE EVER USED
"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."
Manuel
MY HAIR HAS NEVER FELT HEALTHIER
"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."
Elijah Forcier
WOW
Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves.
Ben
BASED REVIVED MY HAIR
"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."
Alim
THE BEST I HAVE EVER USED
"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."
Manuel
MY HAIR HAS NEVER FELT HEALTHIER
"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."
Elijah Forcier
WOW
Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves.
Ben
BASED REVIVED MY HAIR
"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."
Alim
THE BEST I HAVE EVER USED
"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."
Manuel
MY HAIR HAS NEVER FELT HEALTHIER
"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."
Elijah Forcier
WOW
Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves.
Ben
BASED REVIVED MY HAIR
"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."
Alim
THE BEST I HAVE EVER USED
"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."
Manuel
MY HAIR HAS NEVER FELT HEALTHIER
"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."
Elijah Forcier
WOW
Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves.
Ben
Get exclusive deals and early access to new products.