THE BASED SUMMER SALE IS HERE
BUY TWO, GET ONE
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Limited-Time Offer
Mix & Match Any Products
FREE Shipping $30+
Limited-Time Offer
Mix & Match Any Products
FREE Shipping $30+
WHY COMPLETE STYLING KIT?
The Complete Styling Kit is an all-in-one collection curated for anyone who wants versatile, salon-quality hair styling at home. This kit is thoughtfully assembled to give you texture, volume, hold, definition, and heat protection—perfect for creating everyday looks or special occasion styles. Typically, the kit includes essentials like texture powder, pomade or styling clay, sea salt spray, and a leave-in conditioner. Each formula is made with natural and nourishing ingredients like aloe vera (for lightweight hydration and soothing), botanical oils (to strengthen and add shine), and plant-based texturizers that provide volume and enhance natural movement. The products work together to refresh, structure, and protect your hair, making it easy to switch up your look while keeping hair healthy and touchable.
HOW TO USE
Start with the leave-in conditioner to hydrate and prep your hair.
Add volume and texture using the sea salt spray or texture powder; work into roots or through lengths.
Use the styling clay or pomade for extra control, shaping, and hold—apply to damp or dry hair as desired.
Restyle or finish your look with fingers or a comb; all products are easy to wash out and can be layered for flexible results.
INGREDIENTS
Core ingredients often include aloe vera (for scalp health and hydration), botanical and plant extracts, nourishing oils, and naturally derived holding agents. The formulas are designed to provide results without parabens, sulfates, or heavy buildup, focusing on gentle, effective, and reliable styling for all hair types.
This kit is ideal for those seeking creative freedom, reliable performance, and consistent care in their daily hair routine—all in one convenient package.
Non-Toxic, Endocrine Safe Formulas
100% Paraben, Sulfate, Phthalate Free
1,000,000+ Men have already switched to BASED.
Because confidence shouldn't come at the cost of your health.
✓ Instant Texture & Volume
✓ Hydrates & Nourishes
✓ Premium Non-Toxic. Ingredients
✓ Zero Endocrine Disruptors
Why choose BASED? | BASED | Others |
---|---|---|
No Parabens | ✔ | ✘ |
No Sulfates | ✔ | ✘ |
No Phthalates | ✔ | ✘ |
Full Ingredient Transparency | ✔ | ✘ |
No Endocrine Disruptors | ✔ | ✘ |
Made in the USA | ✔ | ✘ |
Excellent
4.7/ 5
based on 1 067 reviews
BASED REVIVED MY HAIR
"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."
Alim
THE BEST I HAVE EVER USED
"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."
Manuel
MY HAIR HAS NEVER FELT HEALTHIER
"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."
Elijah Forcier
WOW
Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves.
Ben
BASED REVIVED MY HAIR
"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."
Alim
THE BEST I HAVE EVER USED
"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."
Manuel
MY HAIR HAS NEVER FELT HEALTHIER
"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."
Elijah Forcier
WOW
Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves.
Ben
BASED REVIVED MY HAIR
"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."
Alim
THE BEST I HAVE EVER USED
"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."
Manuel
MY HAIR HAS NEVER FELT HEALTHIER
"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."
Elijah Forcier
WOW
Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves.
Ben
BASED REVIVED MY HAIR
"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."
Alim
THE BEST I HAVE EVER USED
"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."
Manuel
MY HAIR HAS NEVER FELT HEALTHIER
"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."
Elijah Forcier
WOW
Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves.
Ben
BASED REVIVED MY HAIR
"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."
Alim
THE BEST I HAVE EVER USED
"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."
Manuel
MY HAIR HAS NEVER FELT HEALTHIER
"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."
Elijah Forcier
WOW
Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves.
Ben
BASED REVIVED MY HAIR
"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair." "My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."
Alim
THE BEST I HAVE EVER USED
"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear." "As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."
Manuel
MY HAIR HAS NEVER FELT HEALTHIER
"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works." "My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."
Elijah Forcier
WOW
Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves. Sea Salt Spray is great, shipping was fast, overall great experience. I would 100% Recommend it to anyone looking to invest in themselves.
Ben
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